About Us

Strategic Assembly is a team of event and field marketing professionals with more than 35 years of combined experience delivering high-impact, strategically driven experiences. We partner closely with our customers to create memorable events that engage the right audiences—and we augment existing marketing initiatives with services designed to extend impact, drive engagement, and contribute to pipeline.

We’ve seen firsthand what works, what doesn’t, and where events often fall short in delivering measurable business outcomes. Strategic Assembly was formed to close that gap. We collaborate deeply with our customers to understand their objectives, audiences, and growth goals, ensuring every engagement is thoughtfully designed and strategically aligned. Our focus goes beyond execution—we genuinely care about exceeding expectations and delivering differentiated experiences that create lasting value.

At Strategic Assembly, we take a calculated, end-to-end approach to every assembly we put together. Our strengths span the full lifecycle of strategic events, including partner and alliance events, roadshows, executive breakfasts, lunches and dinners, immersive and virtual experiences, and highly customized programs designed to stand apart. We evaluate every element—from format and venue to content and engagement model—before crafting a strategic plan that balances creativity, precision, and results.

For clients that require short-term support for third-party conferences or marketing activities around events, we also offer conference and marketing support services. Our event and field marketing professionals seamlessly integrate into your existing team, providing flexible support where and when you need it. These services enable your team to confidently execute high-impact conferences and events—whether you need targeted support or full ownership—without overextending internal resources.

Ultimately, our goal remains the same: to bring the right people together at the right time, in the right setting, to foster meaningful connections and conversations around topics that matter. When done well, relationships extend beyond the event, momentum continues, and maximum value is realized—for your brand, your teams, and your business.